Saturday, December 6, 2008

PR Success!

Otherwise the rest of my week has been great - completed a massive PR exercise on Wednesday and took a break for a couple of days to recover. It's been good fun hanging out with friends and catching up. Schools in South Africa are off from this Friday so I expect the malls etc will be crowded with teenagers not going away until their parents get time off from their own jobs.

So about my PR project.. it was a real challenge trying to sell something to the mass market that probably the mass market would not be keen on hearing about. Still it was a great learning experience to work with one of the best! I'll be producing some press release material over the next week to try and get some traction with international papers as well.. right now the subject is all hush-hush so won't give too many details just yet.. but soon you will see it all unfold in front of you!

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